CHRISSIE LUCAS
MARKETING SERVICES & INTERNATIONAL DIRECTOR
Since graduating from Warwick University Christina has worked in press research and marketing departments for 20 years. Her employment prior to Marketforce was in IPC Media’s Advertising department, EMAP (consumer magazines) and News International Newspapers.
Christina joined Marketforce in March 2006 as the Marketing Services Director to develop the company's information, insight and category management functions. The effective use of research and insight was in its infancy at the time and has now achieved market-leading status through its Shopperlogic programme. The 13-strong Marketing Services team are responsible for driving excellence in these areas across all 300 IPC Media and third party magazine brands.
Now responsible for our International department, Christina is continually reviewing and developing the Marketforce export strategy with the Head of International.
Christina has been heavily involved in magazine industry research through her chairmanship of the PPA Consumer Research Committee, representing magazines on the Development Advisory Group for the UK National Readership Survey and the NRS Board. Internationally, she has chaired the FIPP Research Committee. Christina was also chairman of the Media Research Group.
Christina comments: "Marketforce's range information and insight is second to none in regards of breadth of data, and in expert analysis and interpretation. Our international team goes from strength to strength with the team constantly developing territories, use of promotions, sales efficiency and publisher reporting. This works together to give our publisher clients the best advice to profitably sell more magazines".
PA Dominique Ducasse.
Tel: +44 (0) 20 3148 3476
Email: Christina_Lucas@marketforce.co.uk