(Welcome to) Marketforce International
The exporting of magazines from the UK to the rest of the world is of growing importance to many publishers, not least because of the continuing challenging conditions at home.
Marketforce is focused on maximising sales for its clients through excellent relationships with the best agents in key territories, a proactive and creative approach to sales and marketing, careful balancing of sales opportunities with sales efficiencies - all underpinned by a bespoke account management service.
Marketforce's share of the overseas market stands at 27%*. We work with over 30 publisher clients plus the full IPC Media portfolio and export to some 80 countries worldwide. The titles range from mass market women's magazines to special interest titles to bookazines and specials. Therefore our experience and expertise covers many publishing sectors.
The team at Marketforce is 16-strong including a dedicated territory manager in one of our largest markets, Australia, offering unrivalled market knowledge and influence. We also benefit from a unique relationship with our sister company, Time Warner Retail, in the USA. This special link means that publishers receive superior co-ordinated retail coverage.
A dedicated marketing services team delivers publishers a consistently high level of reporting to ensure informed decisions can be made on the best information available. A designated Logistics & Distribution team guarantees our publishers' products are transported as quickly and cost-efficiently as possible, with product tracked at every stage of the journey.
With the most experienced team in the industry, and the highest level of market and publishing knowledge, Marketforce International is committed to helping publishers achieve their magazine sales ambitions overseas through a best in class service.
*Source: ABC January - December 2010