Driving sales is as important to us as it is to our clients. We know how important every copy sale is to you, which is why we judge our own success through selling as many magazines as efficiently as possible. The key teams within Marketforce are all geared towards creating intelligent strategies that will do just that. The results of these strategies can be seen in our industry-leading and award-winning campaigns, including sector sales drives, seasonal coverage and display space innovation at retail.
The strategies we put in place are designed with the full knowledge that we have
the ability to deliver where it matters - out in the marketplace. Our wholesale
sales team works closely with our wholesale partners to ensure our distribution
management objectives are successfully carried out. At the same time, our International
team advises our clients on overseas markets and, most importantly, how to tap into
the potential they offer. But in the fast changing retail environment, the big sales
wins are achieved through our retail sales team which, in terms of the retail sales
and marketing of magazines, is not only the largest, but the most effective in the
UK today.
Working closely with our clients and retailers to develop and implement successful
sales strategies, securing listings at newsrun and checkouts as well as delivering
unique display solutions and promotional innovation at point of sale, our retail
sales team is a vital component in our drive to maximise sales and revenue potential.
Complementing Marketforce's retail strategy is our category management team, which
works closely with many of Britain's largest retail multiple groups, advising them
on how to maximise their magazine offer.
Retailers are relying more and more on experts in different sectors to give them sound advice on what products they should be stocking - and where they should be positioned. At Marketforce, we have built our reputation on giving this advice in an authoritative and impartial manner.