With our sister publishing companies within the IPC Media family, Marketforce always has strong links to the publishing decision making process.
Marketforce's managing director is an IPC Media board director and many of Marketforce's directors and senior managers work with IPC Publishers and Marketing teams on projects and work groups on all areas affecting our businesses. These close working relationships ensure we are always fully aware of publishing pressures not just in the newsstand but for example in advertising markets and with manufacturing costs.
In addition to the inside publishing knowledge we have on tap, as one of the six core businesses which makes up the IPC Media group, Marketforce will always ensure that our in house and external publishers interests and needs are at the top of the agenda when our own or industry strategies are being formed and executed.