The category management vision at Marketforce is to position magazines as a leading category to rival the most advanced fast moving consumer goods in terms of offer, consumer satisfaction and performance.
We aim to do this by constantly developing a category management model for magazines that is underpinned by unrivalled consumer insight and 'independent' advice. We work with key retail partners in a variety of ways, from general category advice to full category solutions and deliverables for retail head offices and stores.
The ultimate benefit of category management is to profitably grow the whole category. Marketforce has invested in category management as there are clear benefits for our business and the publishers that we represent. These include protecting magazine space, driving overall performance, access to an increased number of data sources, and strengthened retail relationships.