Our Quartz database is an exhaustive source of all the retail sales for each and every title in Marketforce's portfolio.
Each week, retail outlet sales data, at an individual issue level, is automatically fed to us from all of our wholesale trading partners. At Marketforce, we pride ourselves on the quality of our information, so this data goes through a rigorous validation process before it is made available for reporting purposes.
Quartz's retail outlet sales information is the bedrock for much of our circulation reporting, which then links into the forward planning process to ensure that distribution is as efficient as possible. For example, by drilling down into the data, poor distribution patterns can be detected and acted upon, with copy for future issues moved into the strongest performing outlets.
Retail promotions can be very expensive and may account for a large proportion of a publisher's marketing spend. Quartz enables the circulation teams to examine which promotional mechanisms deliver a worthwhile return on investment and those that do not, meaning that informed decisions can be made for future promotional plans.
Reporting against our Quartz database is available directly to publishers through our very secure Marketforce web-site.