In an ever-changing marketplace, adaptability is crucial to business survival and success. Consumer focus has shifted, and sustainability, value and technology all play larger roles in their day to day.
Shopper demographics are also changing. Whether that be where they shop, how they shop or what they’re prepared to spend when they get there – publishers have to pivot their offerings to cater to this evolving audience.
Timing remains key, and the ability to quickly react to trends provides new product development opportunities and increased revenue to the sector.