With the continued impact of the cost-of-living crisis affecting shopper’s disposable income, the magazine consumer seeks value. Whilst brand loyalty remains strong in most sectors, frequency of purchase continues to dip as ‘non-essential’ products are scaled back from consumer’s baskets.
Publishers need to consider what ‘value’ means to them and how they can echo that for their customers. As always, the pricing, placement and promotion of the product all needs to align correctly to generate sales – an area of expertise where Rachel and her team thrive.
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