As we approach the 10-year anniversary of the release of ‘Frozen’ on December 06, we reflect on the US$1.3-billion dollar success this film has achieved to date.
Translated into 41-languages, with a successful sequel, at least two spin-off films and another in the works – ‘Frozen’ remains the most popular animated film in history. Ten years on, the brand continues to remain strong in the UK newstrade too, with ‘Frozen’ titles returning more than £5.2 million in Revenue in the 12-months to July 2023.
A complementary purchase product, Panini‘s new ‘Maps of Wonder’ collection will provide fans with 192-exciting sticker moments designed to help them ‘relive the magic’ of ‘Frozen’.
Alongside single sticker packets, consumers can pick up the album and starter packs to turbo charge their collection in the hunt for the 48-rare and special stickers. Featuring all the films most popular characters and events, consumers may be unable to ‘let it go’ if they can’t collect them all!
Anniversaries are a great way to re-connect with brands, and with 2024 heralding in a decade of The Lego Movie, The Paddington Movie, and TV’s Hey Duggee and Blippi (amongst many others) – there’s a lot to celebrate!
Here’s to a successful launch as we head into the festive period! 🥂
Sources: Total Market Data to July 2023.