The Premier League Trophy has been touring the UK over the last four-weeks, visiting a number of MorrisonsAsdaOne Stop Stores Ltd and Co-op stores in the promotion of Panini‘s 2024 Premier League Trading Card collection.

A collaborative project between Marketforce’s Publisher Services and Retail teams, the event has been a real crowd pleaser and a great example of how multiple departments can work together to create strong marketing activity with the customer at its heart.

Supported by MG Promotions Ltd. who were on hand to distribute promotional trading card packets at all sixteen locations, bringing Panini’s amazing products straight to the consumer.

Following the success of the tour, the trophy will be visiting a slew of Musgrave and Eason & Son Ltd stores in Ireland in the new year to showcase the ongoing success of the 2024 Trading Card launch and celebrate Panini’s 2024 Premier League Sticker Collection, which launches on the 7th December.

We can’t wait to kick start our next collection – can you? 🏆 ⚽